Factor's Famous Deli: A Los Angeles Landmark for 77 Years

If you've ever strolled down Pico Boulevard, you've probably passed the iconic green awning of Factor's Famous Deli — a true Los Angeles institution. For more than 77 years, Factor's has been serving up classic deli comfort food to generations of families, neighbors, and visitors from around the world.

A Home Away from Home

So what makes Factor's famous? It's more than just the food — it's the feeling. Since opening its doors in 1948, founders Herman and Lili Markowitz dreamed of creating a place where everyone felt at home. Decades later, the Markowitz family continues that tradition, offering the same welcoming atmosphere and hearty dishes that have stood the test of time.

Families have grown up here — celebrating birthdays, graduations, and Sunday brunches — all over plates piled high with hand-cut pastrami, homemade matzoh balls, and fresh knishes. Whether you're sitting inside, enjoying the sunshine on the patio, or grabbing takeout on your way home, Factor's has become part of the rhythm of L.A. life.

Something Delicious for Everyone

Factor's menu is as big as its reputation. From all-day breakfast favorites to hearty sandwiches, crisp salads, and comforting soups, there's something for every craving. There are over 15 signature salads, plus vegetarian options and daily soups that make choosing just one dish a challenge.

Looking for a treat? The bakery case is filled with home-baked cookies, rugelach, danish, and other classics — all made fresh in house. And with Dr. Brown's soda, beer, and wine available, your meal can be as casual or celebratory as you like.

Beyond the Deli Counter

Factor's is more than a neighborhood spot — it's also your go-to for catering and private events. From weddings and mitzvahs to meetings, charity events, and film shoots, the team can handle it all with the same care and quality that made them famous. Their private patio offers the perfect space for gatherings, and for larger parties, Factor's catering brings the deli to you.

And if you've moved away but still crave the taste of L.A.? Good news — Factor's now ships nationwide with Goldbelly, so you can enjoy a taste of home wherever you are.

77 Years and Counting

For over seven decades, Factor's Famous Deli has stayed true to its roots — great food, friendly service, and a family feel. Whether you're a longtime regular or a first-time visitor, you'll always be greeted like an old friend.

So come on in — sit down, eat, and enjoy. After all, at Factor's Famous Deli, you're part of the family.